What’s Your Personal Brand?

We often equate branding with large companies like Coca-Cola and Apple, but branding is essential on every level from the employee, the team, to the bigger picture of the corporation. When it comes to your personal brand, it’s important you have clearly defined what it is you want to portray to job seekers and future companies.

Not sure where to start? Think about these things.

1. What’s the story you want people to know about you when it comes to your career? Have you climbed the corporate ladder the traditional way, being sure never to miss a step—or have you had some other strategy with super star ideas? Once you define your personal story, you can begin to create your brand in more depth.

2. If you had to pick three words to describe your personality and working-style, what would those words be? Now, once you know those words, go and review everything that represents you and ask yourself if those three words can be felt through what you’ve put in front of someone. Check your LinkedIn, references, resume and even your personal appearance when you show up to a meeting.

3. Next, it’s time to look at the evidence that supports your personal branding story and “feel.” Do you have proof to back up what it is that you want to portray or are you trying to create an image of what you think people want to see from you? If you have the evidence, create a portfolio – even if it’s just for yourself, so you don’t forget. If you lack the evidence, begin to create it. Take on an extra assignment, enroll in additional coursework or find another way to coincide your brand with your actions.

Make a statement about yourself and your career by being clear about what you want to portray. But what you portray isn’t everything, it’s also got to be accurate!

What other tips would you share on creating a personal brand? What are you doing to create yours?