Creating an Employee Attracting Company Culture

Have you heard of those companies where the company culture is so good, so grand, that it’s written about in books and talked about in movies? Some companies just get it, they understand that culture goes beyond offering two weeks’ vacation and a company holiday party.

The younger generation of employees aren’t willing to work for just anyone anymore. They want companies that are cutting edge, care about their environment, and care about their people. If you think your people should work long hours, forgo their family life, and never take vacation…well, you may want to think again.

Imagine a company with a company culture so grand that productivity is up, morale is high, healthcare costs are reduced, and the employees are more loyal than ever. Sounds delightful, doesn’t it?

It can happen and there are many company’s who can prove it.

 Take Patgonia, an outdoor clothing store. This company cares about the environment and its people. Employees can earn paid time off for a sabbatical after so many years of service. Clothing is made out of recyclable material and old clothing is accepted to be properly disposed of.

What about New Belgium Brewery – a brewery with happy and loyal employees who receive their traditional bike imprinted on their beer labels after a few years of service, along with other great perks and benefits.

 There are many companies out there who go above and beyond for their employee. To make your company stand out in a marketplace of qualified candidates create a culture where people fight for years to get in, and then never want to leave.